Fizzy Goblet: redefining traditional jootis with a modern touch

Fizzy Goblet: redefining traditional jootis with a modern touch

At a time when footwear brands are using 3D printing to create custom kicks, Fizzy Goblet is going back to our roots. Launched by entrepreneur Laksheeta Govil, this desi label revolutionizes the jutti – traditional North Indian slip-ons that were once favourites of Mughal maharajas and maharanis – by giving heritage, a modern makeover.

Govil, a final year graduate student from the Pearl Academy of Fashion, New Delhi, first started painting on shoes after coveting a pair she saw in a boutique window and then realizing that the price tag was one zero too many. Teaming up with her friend Abhinav Mehra, and with a small loan from her parents, Govil launched her line of hand-painted shoes, with the aim of “marrying the old world, traditional charm of the footwear with the chaos and pop culture that’s relevant to the current generation.”

What you can expect from Fizzy Goblet are slip-ons that have been upgraded with funky metallics, patent ikat prints, florals, leather patchwork and even illustrations. The label recently collaborated with Alicia Souza, an illustrator from Bengaluru, for two designs that can be coloured in with markers or paint, so that you can embellish the shoes with your own creativity.

Source: Fizzy Goblet

It’s refreshing to see a footwear label that appreciates traditional, timeless design, while also incorporating style and energy from new designers, and new trends. And with more colourful, stylish designs on the way, Fizzy Goblet seems to be stepping ahead of the competition, one pair of jootis at a time.

Browse their collection on their site and be the first to learn about new designs and sales by following them on FacebookTwitter and Instagram.

Featured image source: Marigold Tales

Written by Shikha Pandey


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